Where Every Strand Tells Your Story.
NYC's premier luxury hair studio — where artistry meets expertise for a transformation that's uniquely you.
Hair is Art.
You are the Canvas.
"We don't just cut hair. We listen to your life and translate it into a look that makes you feel completely and unapologetically yourself."Meet Our Team →
From the Studio
What Clients Say
"Sofia completely transformed my hair. The balayage is absolutely stunning — natural, warm, and perfectly blended. I've never felt so confident."
"The most beautiful salon experience I've ever had. The space is exquisite, every stylist is a true artist, and they listened to exactly what I wanted."
"My bridal hair was absolutely perfect. The team was so professional, calm, and talented. Every single one of my bridesmaids looked flawless too."
Your Transformation
Starts Here.
New clients receive 20% off their first visit. Book online in seconds.
Our 我们的服务
Precision · Color · Extensions · Treatments · Bridal
Cuts & Styling
Haircut ServicesWomen's Precision Cut
A thorough consultation followed by a precision cut tailored to your face shape, bone structure, and lifestyle. Includes shampoo, conditioning treatment, and blowdry.
- In-depth style consultation
- Scalp massage & shampoo
- Conditioning treatment
- Blowdry & finish
Men's Cut & Style
Expert men's haircuts crafted to enhance your personal aesthetic. From classic, clean cuts to modern textured styles — every detail considered.
- Consultation & scalp analysis
- Premium shampoo
- Cut, style & finish
- Complimentary neck trim
Children's Cut
Patient, gentle haircuts in a welcoming environment for children of all ages. We make every little one feel special and comfortable throughout.
- Calm, child-friendly approach
- Shampoo & gentle styling
- Parents always welcome
Color & Balayage
Color ServicesBalayage & Highlights
Our most-requested service. Hand-painted balayage creates a seamless, sun-kissed dimension that grows out beautifully. Using Olaplex for bond protection throughout.
- Custom balayage application
- Toning & gloss finish
- Olaplex bond treatment
- Blowdry & style
Full Color & Gloss
Rich, luminous full-color application covering grey, refreshing faded color, or creating a bold new look. Finished with a custom gloss treatment for maximum shine.
- Full color application
- Grey coverage option
- Gloss & shine treatment
- Blowdry & style
Creative & Vivid Color
For the bold and the brave. Our color artists specialize in pastel dreams, vivid statements, and everything in between. Consultation required for all fantasy colors.
- Color consultation included
- Pre-lightening service
- Vivid color application
- Take-home care kit
Treatments & Extensions
Hair CareKeratin Treatment
Eliminate frizz and restore smoothness for up to 4 months. Our professional Brazilian keratin treatment transforms unruly hair into smooth, manageable, shiny perfection.
- Keratin application
- Heat sealing treatment
- Blowdry & flat iron finish
- Take-home aftercare set
Hair Extensions
Volume and length using the finest Remy human hair. We offer tape-in, sew-in, and fusion methods — all installed and matched to blend seamlessly with your natural hair.
- Consultation & color match
- Tape-in / sew-in / fusion
- Ethically sourced Remy hair
- Maintenance plan included
Scalp & Repair Rituals
Targeted scalp care and deep repair treatments for thinning, breakage, or damage. Using botanical-powered professional products for visible results.
- Scalp analysis
- Custom botanical treatment
- Scalp massage
- Strengthening mask
The Full Experience
Combine services for the complete Velour transformation — and save.
Velour Refresh
Perfect for a seasonal refresh
2.5 hours · Saves $30
- Women's Precision Cut
- Olaplex Repair Treatment
- Blowdry & Finish
- Complimentary Gloss
The Signature
The complete Velour experience
5 hours · Saves $65
- Full Balayage or Color
- Women's Precision Cut
- Olaplex 3-Step Treatment
- Custom Toner & Gloss
- Blowout & Style Finish
Bride & Party
Your perfect wedding day look
For bride + 2 guests
- Bridal Trial Consultation
- Wedding Day Styling
- 2 Bridesmaid Styles
- Touch-up Kit Included
- On-location option available
Our Gallery
Every look, a story. Every client, a canvas.
Crafted with Intention
Real results from real clients — no filters, no retouching.
The People Behind Velour
Passion, artistry, and 12 years of New York stories.
Born in New York.
Built on Excellence.
Velour was founded in 2012 by Creative Director Sofia Reyes, a classically trained colorist who spent a decade working across London, Paris, and Milan before planting roots in Midtown Manhattan. Her vision: a salon that combines European precision with New York's relentless energy.
We believe beauty is not a standard — it's a personal language. Every client who walks through our doors is met with an attentive consultation, genuine care, and the full force of our team's expertise. No two visits are the same, because no two people are.
Meet Your Stylists
Each a specialist. Collectively, extraordinary.
Book Your Appointment
New clients receive 20% off their first visit.
Visit Velour
N, Q, R, W — 49th Street
"Your time is precious. We're ready when you are."
— Velour Team
Request an Appointment
Fill out the form below and we'll confirm within 2 hours. New clients receive 20% off.
New York, NY 10019
N, Q, R, W — 49th Street
+ nearby garages on 8th Ave